Great Minds Announce Branding Tool to Help Create Sustainable Tourism

Great Minds Announce Branding Tool to Help Create Sustainable Tourism

(PRWEB) May 6, 2005

UK-based tourism and leisure marketing agency, Great Minds Marketing, has today launched its innovative three-product strategy to enable the company to adopt a value-add approach to its new client acquisition.

As well as its traditional full service advertising product aimed at UK-based sport and leisure companies and operators, sports events and smaller tourism authorities, the company has developed two globally-targeted strategic tools that will complete the three-product position.

Great Minds Marketing’s unique Brand Integration Model (BIM) helps governments and tourism authorities to create a brand model for the development of a sustainable tourism strategy. This core model is scalable by the further supplementation of post-event tourism legacy, foreign direct investment and destination establishment modules.

The third product, which incorporates two partner companies, challenges governments and investment authorities to invest in their heritage product to drive heritage and cultural tourism. Heritage Solutions advises potential clients on the tourism value of their current heritage, urban regeneration, funding, branding and marketing strategies.

Sales Director Sanjay Murthy believes that “this unique combination of products will drive a whole new market for Great Minds Marketing and will showcase our strategically creative approach to tourism and leisure marketing.”

For Further Information on Great Minds Marketing Ltd Contact:

Sanjay Murthy

Great Minds Marketing Ltd

Hooper House, Hatchwarren Farm

Hatchwarren Lane

Basingstoke Hants RG22 4RA

+44 (0)1256 324526 or sanjay@greatminds.co.uk

http://www.greatminds.co.uk

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